Imagining a world where iMessage came to Android

Had iMessage pertain to Android in 2013, Google would have less competitors in the U.S., however the most significant loser would have been Facebook.

In 2013, Apple’s senior VP of software application and services Eddy Cue wished to bring the iMessage service to Android , however the concept was nixed by other Apple executives, consisting of Apple’s SVO of software application engineering Craig Federighi. Since, there have actually been a great deal of individuals who want it might have taken place.

Of course, this would have had an effect. Many individuals believe iMessage is the very best messaging app readily available, and with the iPhone holding a big part of the marketplace in the U.S. and the U.K., sales numbers may look a little various. Neither Google nor Apple is the winner here. Rather, both lost the fight to Facebook since Apple didn’t make iMessage cross-platform.

.Apple’s future would have altered.

There are individuals who will not utilize any messaging app other than iMessage. Those individuals often decline to talk to somebody who isn’t sending out a blue bubble in the app due to the fact that they are utilizing a various platform.

It’s a great service. It’s not the end-all-be-all Apple likes to declare it is and it has more than a handful of technical faults, however it’s the default app on the iPhone, and it’s respectable. That’s a formula for success, and I’ll wager that the majority of iPhone users in the U.S. usage iMessage as their chat and texting app. And if you’re Apple, this is sufficient factor to keep it far from Google.

Apple utilizes iMessage as a lock-in to the iOS environment. Due to the fact that iMessage is excellent, it works.

Apple utilizes iMessage as a lock-in to keep users from changing far from iOS. Or, as Federighi puts it,” [it] would merely serve to eliminate a barrier to iPhone households providing their kids Android phones.” And he’s precisely. There are a lot of methods to talk from the exact same account on every gadget on the planet, however there is just one method to chat over iMessage: purchase Apple items.

A take a look at worldwide market share does not inform the story, however a take a look at U.S. market share (and to a smaller sized degree the U.K and Japan) does. 3 of the wealthiest nations on the planet have about half of the smart device users holding an iPhone, which is something that Apple puts a massive worth on.

If there were one less thing to keep users in the Apple environment, these numbers might be a little various. You can purchase an Android phone with a much better screen than an iPhone . You can purchase an Android phone with a larger battery than the iPhone. You can purchase an Android phone with a much better video camera than the iPhone. Outside of the chip within, the iPhone’s hardware is far from the finest offered.

Apple would have lost considerable market share had it made iMessage for Android.

On the software application side, iOS is very sleek, and Apple does a great deal of work to keep things basic to utilize. A great deal of folks worth these things and would not let hardware affect any choice to change. There’s likewise an understanding that iOS is much better than Android, and while that may have held true years earlier, it isn’t truly the case today.

One thing a great deal of individuals wish to neglect is how Google might assist Apple to enhance iMessage. For some factor, in 2021, if you attempt to respond to a group iMessage chat utilizing SMS, whatever breaks, and the whole thing defaults to an SMS discussion. There is no genuine technical factor for this, and I sense Apple likes it being by doing this. If not, Google has a few of the very best network engineers on hand and would gladly examine the problem if asked.

All things thought about, Apple would have lost market share to Android had it enabled iMessage to come over. Just how much is up for dispute since the iPhone does use other advantages, however having an excellent messaging app indicates a lot. When you keep informing the world that it’s much better than whatever else and you have a user base that concurs, specifically.

.Android would look various, too.

Messaging on Android isn’t as cut and dried as it is on iOS. There is a frustrating choice of various services and apps, and even the providers are in on the action. Google is not able to repair it . It will never ever have the ability to repair it due to the fact that as soon as you provide individuals a lot of options attempting to confine them far from what they like isn’t going to occur. Individuals discover what they like and will keep utilizing it.

Android users would have hurried to set up iMessage in 2013.

But what if iMessage was a choice for Android faithful back in 2013? Would users have chosen they desired in on it and stayed with it? Yes.

In 2021 iMessage isn’t almost as unique as it remained in 2013. At that time, SMS was the requirement in the states, which indicated your provider got to choose what kind of media you might send out, how huge a file might be and took no steps to keep your messages safe. That’s altered a little however if you recall and keep in mind, messaging was bad in 2013. Truly bad.

What made iMessage fantastic in 2013 was that it was an entrance for SMS that might send out messages as information. That suggests videos and images didn’t appear like trash, and your provider didn’t get to see anything not sent out over its SMS channel. Compare that to the options, and you can see how iMessage might be extremely attractive. Appealing that Google attempted to replicate it when it revealed in 2013 that Hangouts would act as an SMS app in Android KitKat .

Where Google stopped working was the interface, which was a lot busier than iMessage. This alone would have affected numerous a choice to utilize and set up iMessage, as evidenced by Hangouts being diminished in favor of several stopped working efforts at a universal messenger. While some individuals like iMessage due to the fact that Apple makes it, others similar to utilizing it without altering any settings or messing inside any menus.

Google can’t repair messaging on Android. Removing option would backfire.

Google lastly got things together and drove the modification to RCS . Now you can utilize the Messages app on your Android phone, and as long as the other celebration has an RCS-capable app set up, there is no line in between SMS and chat. If half the consumer base was utilizing iMessage, Google may not have actually attempted to bring this modification. That’s essential since RCS is a far much better service than SMS, and all of us ought to enjoy to see the latter pass away off.

What about market share? Would getting rid of “a barrier to iPhone households providing their kids Android phones” really have taken place? Definitely.

Most moms and dads would gladly purchase among the finest Android phones under $200 for the kids and have less headache to handle when kids do what they do best and break it. Those moms and dads might likewise utilize iMessage to talk with their kids, who might utilize iMessage to speak with their iPhone-using good friends. Android market share, particularly in the under-18 group, would have grown considerably. And as the kids mature and purchase their own phones, there is a better possibility they will keep utilizing Android since of comparable lock-in on the Google side of things.

I’ll reach stating I believe U.S. market share would look a lot like international market share had iMessage concern Android. Android getting iMessage is a problem scenario that Apple was a good idea to prevent. Primarily.

.The genuine winner is Facebook.

Yes, you check out that right —– Facebook. While we can hypothesize just how much market share Apple would have lost or how Google might have altered its efforts at constructing an iMessage-like service to Android however we understand something: without iMessage on Android WhatsApp took control of the world .

According to Statista , in 2013, WhatsApp had 200 million active users. In 2020 the service topped 2 billion users. Do you understand what occurred throughout that time? Mobile phones wound up in nearly everybody’s hands.

WhatsApp grew with Android. Without an iMessage of its own, users —– particularly beyond the U.S. —– required a great way to talk that didn’t cost 5-cents per message after the very first 500 monthly. As increasingly more users got an Android in their hands, they set up WhatsApp to talk with family and friends, or perhaps to buy food or to call a taxi. WhatsApp apparently does whatever.

Outside of the U.S., everybody utilizes WhatsApp.

WhatsApp likewise has actually grown into an excellent app with functions that equal those of iMessage and anything Google needs to provide. This capacity is what made Facebook purchase the service. Beyond a couple of mistakes from Zuckerberg and business , WhatsApp is filled with truly delighted users. That’s a lock-in in and of itself.

And by now it’s far too late to alter anything . As long as WhatsApp remains around (and it’s not going anywhere anytime quickly), it will continue to draw a growing number of users since of 2 things: it’s a great service, and it operates in every nation on every smart device. WhatsApp will quickly follow when Android reaches the 3 billion user mark.

There are a lot of fantastic services you can utilize to talk with loved ones that aren’t connected to any one specific brand name of smart device. IMessage is still what you hear about the majority of, even though you’re most likely utilizing WhatsApp.

Messaging will continue to progress, and iMessage will keep significant mindshare although it does not have the marketplace share to back it up. Things would have looked extremely various had actually Eddy Cue been permitted to move forward and launch the service to Android, and by extension, Windows.


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