Google Maps is the most popular navigation app, with a 67% market share . When tourists are on the roadway, they typically rely on Google Maps to discover regional tourist attractions, dining establishments and, yes, hotels. Google Maps has actually grown for many years to consist of details that assists visitors make choices about where to invest their cash based upon feedback from both other visitors and business itself. Offered its market share and location in the tourist’’ s journey, we believe that Google Maps provides an outstanding chance for hotels to drive awareness, factor to consider, reservations and commitment. Here are 4 manner ins which hoteliers can make the most of this chance:
.Drive Reviews to Google.
We have actually been yapping about Google recently due to the fact that we see the effect that it is making, and will continue to make, on the hospitality market. As we went over in our 2019 Reputation Benchmark Report , Google is now the biggest hotel evaluation aggregator worldwide, with 31.7% of all evaluations. This huge cache of evaluations shows up in both Google Search and Google Maps. As we understand, this is necessary to reserving choices; Guests wish to check out present, favorable evaluations prior to reserving a space.
Revinate makes it simple to increase your evaluation volume on Google by enabling you to release your post-stay studies straight to Google. With the click of a button, you can drive fresh, favorable evaluations to Google, which will assist your general evaluation rating and provide tourists the self-confidence to stick with you.
.Usage Reviews to Improve the Guest Experience.
Given the high volume of online evaluations on Google, evaluating every one and discovering patterns would be labor-intensive and too lengthy for the average, hectic hotelier. Revinate Reputation enables you to aggregate and evaluate your online evaluates to comprehend what’’ s working and what requires to be enhanced. With precise information and belief analysis, it’’ s simple to see where you require to focus so that you can improve the visitor experience.
.Program Potential Guests That You Care About the Guest Experience.
We have written at length for many years about the value of reacting to evaluations to reveal visitors that you focus on visitor feedback and are constantly wanting to enhance. Visitors require guarantee that you’’ re listening which you care. Revinate Reputation permits you to openly react to evaluations, consisting of Google, through the Revinate website, conserving effort and time since you can react to all your evaluations from one control panel.
.Drive New Business With Ads.
As Skift reported recently, Google is beginning to concentrate on generating income from Google Maps. In addition to regional advertisements, brand-new advertisement formats are being evaluated, such as Promoted Places and Place Page advertisements. With reservation windows reducing and traffic to Google Maps increasing, marketing on Google Maps can assist drive individuals currently in your location, to book with you.
We will continue to keep our eye on Google Maps and upgrade you as Alphabet makes modifications that produce chances for hoteliers. In the meantime, to find out more ready to optimize your chances on Google Maps, please connect . We would enjoy to chat.
The post Why Google Maps Presents a Great Opportunity for Hotels appeared initially on Revinate .
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